The media sector has gone through a dramatic transformation with the rapid technological developments.  Businesses have had to transform themselves to adapt to the change and the new digital competitors.

 

Advertising spend is increasingly focussed on digital marketing and has deserted the physical news and magazines who have seen circulation collapse as audiences move to digital content and young audiences using social media channels for news and content.

 

Advertising continues to evolve with technological developments e.g., augmented reality and 3D and platforms offer cheaper and  alternatives/delivery. Self service delivery platforms like Poplar Studio.